Jovan Kovačić

Jovan Kovačić

President, East West Bridge; Chief Executive Officer, GCA Global Communications Associates Ltd; CEO of Henderson Asset Protection, Serbia; former Advisor to the Serbian Government, Belgrade

Jovan Kovacic is the Founder and President of East West Bridge in Belgrade. A former international reporter, a communications expert and government policy advisor, Jovan Kovacic was born in Belgrade and educated in British, Serbian and U.S. schools, MA in communications and media management. He worked for decades worldwide as a war correspondent for CNN, ABC, NPR, BBC and other major media. He ended his award-winning reporting career as a Reuter’s correspondent for ex-Yugoslavia covering the wars from Slovenia in 1991 to Kosovo in 1998. He joined the Office of the High Representative to Bosnia in 1998, as a political advisor in charge of reconstruction and negotiating the safe return of thousands of refugees and DPs. He also played an active role in the pro-democracy movement in Serbia. Jovan Kovacic was seconded to OSCE in 2001 in Belgrade as a Media Advisor, to streamline and develop major media outlets. He created and implemented a strategy for transforming the state TV, RTS, into a mainstream PBS. More recently, Jovan Kovacic formed his own consulting company, GCA Global Communications Associates Ltd which is helping regional governments, companies and political entities establish better working relationships with Euro-Atlantic structures and vice-versa, with offices around the globe. Jovan Kovacic launched in 2008 the East West Bridge organization, an independent scientific and research society which in cooperation with other regional and worldwide institutes and think tanks adopts guidelines for development of the individual, state and society. Some of its primary tasks is to help pin-point, draw-up and implement necessary reforms that pave Serbia’s and other countries’ arduous road towards the EU membership; promote an all-encompassing, open and frank dialogue on all burning issues hampering the region’s development; help boost the economies, standard of living, education, welfare and health-care; speed up the overall rapprochement in the world and the consolidation of binding political, economic, cultural and other ties among SEE countries. EWB has now 10 chapters across the globe with more planned. He is also a member of several worldwide foundations and think tanks and CEO of Henderson Asset Protection, Serbia.